STRUKTUR IKLAN PARFUM ECLAT FOR MEN PADA KATALOG ORIFLAME

  • Dewa Ayu Kadek Claria Universitas Warmadewa
  • I Gusti Ngurah Adi Rajistha Universitas Warmadewa

Abstract

The purpose of this research is to identify “The structure of Eclat for Men’s Perfume found in Oriflame Catalogue” because the structure is an interesting topic to discuss. The problem analyzed in this research is what kinds of structure found in Eclat for Men’s Perfume found in Oriflame Catalogue. The theory used in this research is theory by Leech about structure of advertisement which consists of headline, body copy, signature line dan standing details. This research is also limited on commercial advertisement on men’s perfume entitled Eclat for Men’s which is obtained from the Oriflame Catalogue. It can be concluded that Eclat for Men’s Perfume has a complete structure. They are headline, illustration, body copy, signature line dan standing details. For the next research commercial advertisement on electronic media should be reviewed in the terms of semiotic.

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Published
2019-04-09
How to Cite
CLARIA, Dewa Ayu Kadek; ADI RAJISTHA, I Gusti Ngurah. STRUKTUR IKLAN PARFUM ECLAT FOR MEN PADA KATALOG ORIFLAME. Sphota : Jurnal Linguistik dan Sastra, [S.l.], v. 11, n. 1, p. 13--19, apr. 2019. ISSN 2580-7358. Available at: <http://sphota.stibasaraswati.ac.id/index.php/sphota/article/view/113>. Date accessed: 18 june 2019.
Section
Articles